™ Define the experience
Agree the audience, programmes, coaching model, workflows, permissions and feature scope for the first deployment.
WHITE-LABEL TECHNOLOGY · WEBFOUNDRY LABS
Your customer relationship.
A platform built to strengthen it.
Mastoria brings trader development, coaching operations and live engagement into one branded product experience. The working beta is already in use at KickStart Trading Desk; independent enterprise deployments are the next productisation stage.
THE MODEL
One product.
Many branded implementations.
You own the customer relationship and the visible brand. WebFoundry Labs provides the software foundation, implementation planning and an evolving product roadmap.
Configure the implementation
Apply the business identity, domain, product configuration and tenant boundaries without creating a permanent bespoke code fork.
Launch and improve
Roll out deliberately, measure adoption and improve one underlying product as Mastoria evolves.
FIRST WORKING IMPLEMENTATION
KickStart Trading DeskPOWERED BY MASTORIA · A WEBFOUNDRY LABS PRODUCT
The proof is already running.
KickStart Trading Desk is a working beta of the trader-facing experience: plans, guardrails, journals, analytics, review, tools and Market Desk LIVE. That implementation is the product foundation from which Mastoria is being separated into an independently licensable platform.
The commercial architecture does not require copying the application for every customer. The direction is one tenant-aware product with independent branding, domains, permissions, configuration and data boundaries.
View KickStart Trading Desk ↗
POWERED BY
FOR THE FIRM, NOT ONLY THE TRADER
Build a service your team can stand behind.
The strongest white-label proposition isn't simply a set of trader screens. It's a member destination, a coaching workflow and a more structured way to deliver your firm's support and education.
Coaching oversight. Work from connected trader evidence and prioritise follow-ups.
Member onboarding. Invite traders and support prospect statement assessment.
Branded engagement. Keep plans, reviews, rooms and live sessions together.
Operating continuity. One underlying product roadmap, configured for each partner rather than permanently forked.
THE PRODUCTISATION PATH
From first implementation to white-label platform.
The trader experience already exists. The next engineering work is the infrastructure that makes independent business deployments safe, repeatable and configurable.
Working product engine
Trader-facing planning, journal, review, analytics, tools, Market Desk and initial live-room functionality operate today in the first branded implementation.
Tenant foundation
Tenant identity, server-enforced data boundaries, roles, feature configuration, brand tokens and custom-domain mapping become platform primitives.
Deployment onboarding
A controlled business onboarding flow configures brand, domain, features, coaches, users and launch settings once the tenant foundation is validated.
✦ Commercial stage: Mastoria is suitable for pilot conversations now. Automated self-service white-label provisioning is a productisation milestone, not something this site represents as already complete.
FUTURE ROADMAP
Extend your branded experience to mobile.
An iPhone and Android app experience is planned. The distribution model, partner branding options and launch timing remain to be defined; no apps are currently available on either store.
WHAT YOUR BUSINESS CONTROLS
Your identity. Your operating model.
Brand & domain
Your logo, visual identity, customer-facing language and deployment domain.
Programmes & access
Configure trader journeys, coaching workflows and room access as part of the agreed implementation scope.
Experience & delivery
Your trader-development proposition, supported by the Mastoria product beneath it.
FAQ
The questions businesses should ask.
Is Mastoria a prop firm or brokerage?
No. Mastoria is software by WebFoundry Labs for businesses that educate, coach, support or fund traders. It does not execute trades.
Will each customer get a separate fork?
No. The intended architecture is one maintained Mastoria platform with tenant-aware configuration and data isolation. Bespoke forks create unnecessary maintenance and security risk.
Can we use our own brand and domain?
That is core to the white-label proposition. Those capabilities are being formalised as part of the tenant foundation and must be validated before independent customer deployments go live.
Are iOS and Android apps available now?
No. Native mobile availability is on the product roadmap; the timing and store distribution approach have not been confirmed. The current working product is browser-based.
What does pricing look like?
Commercial models are being scoped for pilot partners. Pricing can depend on audience size, implementation scope, enabled modules and support requirements.
BUILD UNDER YOUR OWN IDENTITY
Explore a branded pilot.
See the working product, define the deployment scope and decide whether Mastoria fits your business.