01 / THE PLATFORM
Today
Prepare with purpose.Guardrails, session focus and account context before a trader takes risk.
WHITE-LABEL TRADER DEVELOPMENT · BUILT FOR BUSINESSES
The trading desk they return to.
With your name on it.
For prop firms, brokerages, trading academies and coaching businesses.
Mastoria brings planning, trade records, evidence-led insights, coach workflows and live engagement into one connected experience under your brand. A better place for traders to develop. A more useful way for your team to serve them.
ACTUAL PRODUCT · KICKSTART TRADING DESK
Your brand. Your relationship.One coherent member destination
Your team. Better context.Evidence-led service and coaching
One evolving platform.Built from working software
White-label solutionYour brand, your platform
Built for businessesProp firms, educators, coaches
Built from a working productNot a slide deck
THE MEANING BEHIND MASTORIA
μαστοριά (mastoriá)
craftsmanship, skill, mastery of a craft.
Great trading is a craft: prepared deliberately, practised repeatedly and improved through honest reflection. Mastoria gives businesses the structure, tools and evidence to help traders develop that craft — under their own identity.
DISCIPLINESTRUCTUREEVIDENCEMASTERY
THE PLATFORM · REAL PRODUCT SCREENS
Give your traders the structure to become better traders.
A connected operating experience your business can put its name on — from the first plan to the next coaching conversation.
02 / THE PLATFORM
Trade Plan
Define the rules.A published operating constitution that carries into daily trading and review.
03 / THE PLATFORM
Journal
Every trade, one record.Broker-linked executions, notes and evidence; designed for honest review.
04 / THE PLATFORM
Analytics
Read the evidence.See timing, outcomes, behaviour and the gaps in what is recorded.
05 / THE PLATFORM
Review
Learn from the decision.Separate process quality from P&L and close the feedback loop.
06 / THE PLATFORM
Market Desk
Live markets. Real development.Market context, session tools and live engagement — all tied to the trader’s wider process.
Real, working software — not conceptual dashboards. The product captures show the working KickStart Trading Desk implementation in light and dark modes. Enterprise tenant provisioning is being developed separately.
EVIDENCE-BASED TRADER DEVELOPMENT
Evidence. Not emotion.
Help your traders and coaches distinguish what happened from what was intended. Mastoria connects trading records to process, review and behavioural insight—so better decisions can become a measurable goal.
- Outcome and behavioural patterns grounded in the available evidence
- Review the decision, not just the financial result
- Ask evidence-aware questions of the trading journal
- Identify missing information before drawing conclusions
✓Evidence first. Interpretation second.
BUSINESS VALUE, NOT FEATURE THEATRE
Give members a reason to engage.
Give your team a reason to intervene.
For a prop firm, academy or coaching business, the opportunity is more than software usage. It is a consistent place to deliver development, deepen the customer relationship and build a differentiated service offering.
A destination between transactions
Keep journals, preparation, learning and live sessions together so your branded product stays useful beyond the account dashboard.
Make premium support deliverable
Help coaches work from the same recorded evidence as their traders, with less time spent chasing screenshots and scattered conversations.
Build an accountable learning loop
Connect a plan to an execution, a review and a next coaching action. Make process improvement part of the member experience.
Add differentiation without another build
Explore a dedicated development layer alongside your trading and funding infrastructure—not a replacement for your execution stack.
Retention is the commercial opportunity—not a claim of proven results.We measure adoption and outcomes with pilot partners rather than inventing success rates.See the licensing approach
FOR THE BUSINESS BEHIND THE TRADER
Not just trader features.
The tools to run the service.
The trader-facing workspace is only half the story. Mastoria is being shaped around the people who coach, engage and support traders—and the businesses that need those relationships to last.
01 · COACH OPERATIONS
See the trader, not just the trades.
Give coaches a portfolio view, a clear path back to the individual and the evidence to decide who needs attention next.
- Trader and account-level evidence
- Coaching relationships and linked records
- Progress and review context in one place
02 · TRADER RELATIONSHIPS
Onboard into a relationship, not a spreadsheet.
Invite existing traders or begin with a prospect statement. Move from first conversation to a connected development journey.
- Trader invitations and relationships
- Statement-led prospect intelligence
- Continuity into the working platform
03 · DESK OPERATIONS
Run the desk from one calm control room.
Bring market context, team operations and live-room access into the business-side workspace.
- Staff-focused Desk HQ
- Market-session context
- Live-room and broadcast controls
04 · LIVE ENGAGEMENT
Make the live room part of your service.
Run coaching, briefings and participation where traders already prepare and review—rather than sending everyone to a separate destination.
- Screen sharing and room tools
- Private questions and live polls
- Branded sessions inside Desk
These captures show working features in KickStart Trading Desk. Partner-specific configuration, permissions, tenant isolation and commercial deployment are scoped separately during a pilot.
ONE CONTINUOUS DEVELOPMENT LOOP
From first contact to the next coaching session.
The most valuable customer journey is the one your team can actually deliver repeatedly.
ConnectInvite a trader or assess a prospective member
CaptureBring trade history and behaviour into one evidence view
ReviewClassify the decision and identify the next step
CoachAct with context—and return to the same record
Make development part of the service you deliver—not something traders have to organise alone.Explore the business model ↗
LIVE MARKETS · REAL DEVELOPMENT
Market Desk LIVE.
Give your traders a branded place to come together. Run live rooms, share screens, discuss the market and coach decisions within the same environment where traders plan, journal and review.
Live roomsUnder your identity
Screen sharingContext, charts & review
Polls & questionsParticipation with control
PRODUCT ROADMAP · PLANNED
The development journey shouldn't stop when traders leave their desks.
A connected mobile experience is on the Mastoria roadmap. The direction is simple: make preparation, journals, reviews and coaching more accessible to members—and give your brand another meaningful place in their routine.
iPhone / iOS Planned Android Planned
Not yet available in the App Store or on Google Play. Timelines, partner branding and distribution models will be confirmed as part of product development. No release date has been announced.
See the productisation roadmap
MASTORIA MOBILEDesigned for what's next.iOS & Android · Roadmap
FIRST WORKING IMPLEMENTATION
KickStart Trading DeskPOWERED BY MASTORIA · A WEBFOUNDRY LABS PRODUCT
Your brand on top. Mastoria underneath.
The first real implementation is KickStart Trading Desk. Its working beta brings plans, journals, analytics, review, market context and live coaching into one workspace. Mastoria is the independently licensable platform WebFoundry Labs is developing from that foundation.
- Your identity and branded domain
- Your trader programmes and coaching experience
- Tenant-specific access, permissions and data isolation planned for enterprise deployments
- One product roadmap—not a new codebase for every customer
POWERED BY 
™
™ BUILT FOR BUSINESSES
Built for the businesses that develop traders.
Mastoria isn't a consumer trading brand. It is a proposed white-label development layer for organisations that want their customers, students and members to have a better experience under their own identity.
Prop firms & brokers
Complement your existing trading infrastructure with planning, review, coaching and live engagement that give funded traders and applicants a place to develop.
Educators & academies
Connect curriculum to real execution: students can set rules, journal trades, review decisions and return to a live coaching environment.
Coaches & communities
Support relationships with shared evidence, an organised coaching cockpit, review workflows and a branded space for your live sessions.
LET'S BUILD TOGETHER
Ready to launch your own trader development platform?
See the working implementation and discuss the practical path to a branded deployment for your business.
